Hola Amigos

If you know me, you know I love distressed typography. The stuff that's worked hard for years and is showing the wear and tear of selflessly doing the work without so much as a word of praise.

Mexico is certainly the place to come for lovers of well aged type. Naive hand lettered, ceramic tile, stones embedded in the entrance ways to shops, rusty sign posts, or simply a row of mysterious products on the shelf of a local market - it's all here.

These aren't the works of a trained graphic designer or branding expert. They are whimsical marks made by necessity. Made by the hand of shopkeepers or carefully painted by a sign letterer. Pebbles set in a sidewalk by a grocer or fish monger. Authentic and instantly lovable these beautiful pieces literally make my trip - my family thinks I'm insane for coveting them. But, hey that's what being a crazy grapic designer is all about - the joy of the detail.

It's such a relief to be here in Mexico where not everything is fully branded and strategized to the last degree. There's something to be said for that. Well, I guess I just did.

Erwin Pratama(8 years ago)
Hola my name is Erwin Pratama

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